BE blueprint
BE blueprint
BE blueprint
A behavioural economics blueprint to steer the behavioural aspects of an organisation’s decision-making across all points of customer contact. The blueprint identifies specific opportunities for applying behavioural economics techniques across all your communications and marketing campaigns, website and social media. The blueprint document provides high-level, evidence-based recommendations for how to make good use of all points of customer contact in order to 'nudge' key outcomes of interest.
BE outbound
BE blueprint
BE blueprint
Behavioural economics-inspired outbound contact materials. We design and embed behavioural economics techniques in your outbound campaigns (mail, email, SMS, calls) to promote a wide array of outcomes: engagement, awareness, purchase, uptake, sustainability, efficiency, productivity, digital channel use, payment, compliance, health and safety outcomes, among others.
BE inbound
BE blueprint
BE inbound
Behavioural economics-inspired messaging and framing embedded in the scripts for responding to inbound calls and/or in IVR system modules (e.g., on-hold, reminder). Special scripts are created to anticipate and address issues your customers might have at different phases of a campaign, or to promote or support a new product/service (e.g., a transition to a self-service channel).
BE social
BE animation
BE inbound
Behavioural economics-inspired messaging embedded in social media content. The necessary brevity of social media is actually well suited to enticingly simple, visually oriented ‘nudges’ that subtly induce shifts in behaviour. This sits well with a core principle of BE: that less information actually increases the likelihood of behaviour change.
BE animation
BE animation
BE animation
A behavioural economics-inspired animation to bring about desired behaviour change (e.g., among customers or staff). This is your one-minute animated equivalent of a ‘quick start guide’ helping people to understand or overcome challenges around the transition to a new way of doing things, new technology, or a new product or pricing scheme.
BE testing
BE animation
BE animation
A scientific test of the effectiveness of behavioural ‘interventions’ aimed at securing significant outcomes of interest. This entails conducting a Randomised Controlled Trial to test the relative efficacy of the options you’re considering (e.g., alternative campaigns, materials), compared to continuing with BAU, just as a medical researcher tests the impact of a new drug, compared to standard treatment.